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Most 360º client agency relationship systems are misleading
I was in a discussion with a UK based company about measuring their various agency relationships around the globe and I asked them “what is it that you want to measure? Performance? Relationship? Level...
View ArticleHow accountable agency remuneration can improve client agency relationships
The secret to developing a fair and sustainable agency remuneration model is having a process that is based on what you want the agency to deliver. In this case the agency can be any agency from media...
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Better agency pitch practices for better client / agency relationships
I feel like I am constantly seeing reports and articles about the flaws of the advertising agency pitching process. A common theme of these articles is the fact clients often select agencies based on...
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Tips for a successful agency search process
This is a guest post by Stephan Argent - a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whether or not you’re currently contemplating a pitch, chances...
View ArticleThe ABC of getting agencies to collaborate with lessons from Dr Suess
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...
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3 reasons why Evalu8ing can benefit agencies as much as clients
This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent...
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10 essential principles of agency remuneration
This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whatever your agency remuneration model, there...
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How do you pitch when you’re the incumbent agency?
This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and...
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10 ways to maximise your ROA (Return On Agency)
This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With all the emphasis placed on marketing ROI,...
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5 common business email mistakes that will derail your relationships
This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent...
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